5 Marketing Automations Every Business Should Have by Summer

As the summer season heats up, so should your marketing strategy. If your team is still manually handling tasks that could be automated, you’re likely missing out on time, leads, and—most importantly—ROI. The rise of values-driven marketing has spotlighted the need for more than just performance—it’s about automation with purpose. By implementing marketing automations that not only increase ROI but also align with ethical consumer behavior and sustainable marketing, businesses can build deeper, longer-lasting connections.

Here are five marketing automations suggested by IUS Digital Solutions every business should implement before summer kicks off, along with tool suggestions and real-world applications to guide your strategy.

1. Email Drip Campaigns: Nurture While You Sleep

Email marketing is far from dead—when it’s smartly automated. Email drip campaigns are pre-scheduled sequences that automatically send tailored content based on user actions, such as signing up for a newsletter, downloading a lead magnet, or abandoning a cart.

Tool Recommendations:

• ActiveCampaign: Great for behavioral-based automation with built-in CRM.

• Mailchimp: Ideal for small businesses with visual campaign builders.

• Klaviyo: Perfect for eCommerce integrations.

Educational Insight:

Integrate values such as Corporate Social Responsibility (CSR) into your email workflows. For example, instead of a “buy now” CTA, use “Learn how your purchase supports our environmental goals.” This aligns with conscious consumerism and drives deeper engagement.

Case Study Insight:

An HVAC company using ActiveCampaign saw a 38% increase in closed deals after launching an automated follow-up series targeting web leads who didn’t respond to initial outreach.

2. CRM Triggers: Turn Data Into Action

A modern CRM doesn’t just store contacts—it powers real-time, automated actions based on lead behavior. When a contact downloads a guide or visits a pricing page, CRM triggers allow you to immediately respond with the right messaging.

Tool Recommendations:

• HubSpot CRM: Free and powerful, with automation built into the Sales and Marketing Hubs.

• Zoho CRM: Offers custom workflows and AI-powered predictions.

• Salesforce: Enterprise-level automation with deep customization.

Use Case:

A martial arts academy leveraged HubSpot CRM triggers to automatically assign trial sign-ups to instructors based on location, increasing follow-up speed and improving conversion by 27%.

3. Chatbot Responders: Capture Leads 24/7

People expect instant responses—especially during the summer when attention spans are shorter. Chatbot responders can answer FAQs, collect contact info, and even route prospects to sales or booking links—all without human involvement.

Tool Recommendations:

• Tidio: Combines live chat with automation.

• Drift: Ideal for B2B lead qualification and sales chat.

• ManyChat: Great for Messenger marketing and customer engagement.

Real-World Application:

A sustainable fashion brand deployed an AI chatbot that not only answered product queries but also educated visitors on its ethical product promotion, resulting in 2.5x higher lead engagement.

4. Social Media Scheduling: Consistency Without the Chaos

Scheduling your social media content in advance ensures you maintain visibility—even when your team is on vacation. Automation also allows you to analyze engagement trends and optimize posting times for better performance.

Tool Recommendations:

• Later: Visual planner perfect for Instagram and TikTok.

• Buffer: Easy-to-use, with strong analytics for multiple platforms.

• Sprout Social: Robust enterprise tool with social listening and reporting.

Tactic Spotlight:

Plan weekly “impact moments”—automated posts showcasing community engagement or sustainability efforts. This builds brand loyalty without overwhelming your content team.

5. Review Request Automations: Build Social Proof Effortlessly

Online reviews can make or break your reputation. Automating your review requests post-purchase or after service ensures you’re consistently generating fresh, authentic feedback—critical for local SEO and customer trust.

Tool Recommendations:

• Birdeye: Automates review requests across platforms.

• Podium: Combines messaging, reviews, and payment collection.

• NiceJob: Integrates with your CRM to automatically follow up.

Quick Win Example:

A local contractor used Podium to send automatic review requests after job completion, increasing their Google reviews by 75% in three months—boosting local search visibility just in time for summer peak season.

Embrace Ethical Efficiency with IUS Digital Solutions

At IUS Digital Solutions, we believe automation and accountability go hand-in-hand. By leveraging these five marketing automations, businesses can achieve not just efficiency—but ethical impact. Whether you're looking to implement AI chatbots, refine your email workflows, or build a more transparent CRM journey, we help you align strategy with values.

Want to get started with purpose-led automation? Talk to our team today for a custom audit.